Monthly Archives: April 2024

Shannon Mulaire: Director of PR & Media Relations nickersoncos.com -267



I’m missing the freak-out gene. It’s hard to rattle me. -Shannon Mulaire

This week’s episode features the fascinating story of award-winning TV journalist Shannon Mulaire. She parlayed decades of experience in front of and behind cameras into the role of Director of PR and Media Relations at female-owned Nickerson, www.nickersoncos.com, a full-service branding, marketing, PR, and communications agency with offices in Boston and Miami. Born and raised in Stamford, Connecticut, Shannon started playing soccer at only 5, and was a self-described “scrappy tomboy who was toughened up by her two older brothers.” A determined student and athlete, Shannon attended the prestigious Philips Exeter Academy at only 13, followed by Wellesley College and Emerson College where she earned her Masters in Journalism. Her career path began with an off-camera job in Fort Myers, Florida, where Shannon managed to sneak herself into a weekend show without permission. This bold move was followed by an on-camera stint at a heritage news station in Tampa. She finally landed in Boston thanks to being given an opportunity to shine by fellow Emerson graduate and mentor Maria Stephanos. Says Shannon: “Every step of the way, I have been lifted up by other women. “ In this interview, Shannon brings the listener into the not-so-glamourous world of television news where 2 AM wake-up calls are a way of life. After spending a few years doing morning news at Fox 25, Shannon found herself at a crossroads and decided to make the kind of change that enabled her to be a more present mother to her three young children while still using her vast communications skillset. When asked about her work ethic, Shannon says: “Soccer raised me because it taught me life skills. I work hard, and I believe that if you don’t like something, change it. If you can’t change it, change your attitude. You can’t control what other people are going to do, but you can control how you are going to react to it.” For 24 minutes of wisdom you can use, just hit that download button. #media #news #PR #television #thestorybehindhersuccess


Julie Beckham: aka Ms. Money -266



Lessons learned early last a lifetime. -Julie Beckham aka “Ms. Money”

Not everyone thinks personal finance is a topic to sing about, but Julie Beckham has made a career out of it. Since April is Financial Literacy Month, we thought we’d invite her on to the show. Now the AVP/Financial Education Development & Strategy Officer at Rockland Trust Bank, Julie was tasked by the previous owner, Blue Hills Bank, with expanding its commitment to the community by finding a way to educate children about money. Always up for a challenge, Julie tapped into her wealth of experience as an actress and singer to create her persona “Ms. Money” and her musical, “Ms. Money & the Coins.” For the last 13 years, she’s been sharing this entertaining curriculum with children in the United States and around the world www.rocklandtrust.com. What started out as an idea to teach children about money turned into a multilingual video-based program, complete with interactive learning modules. Says Julie: “If I can make something fun for children and easy for teachers, that’s a win-win.” Born and raised in Canton, Massachusetts, Julie’s love for the theatre was born when she landed the role of Dorothy in her elementary school’s production of The Wizard of Oz. A graduate of New York University’s Tisch School of the Arts, Julie was a working actor for years before returning home to be a hands-on aunt to her newborn niece, Lucy, who was born with Downs Syndrome. Says Julie: “The world stopped, and we needed each other. You discover what the epicenter of YOU is and for me, that’s family.” The mother of two children, Julie shares her belief that “it is crucial for parents to share their mistakes. How we handle mistakes is important for our children to see, including mistakes about money.” And just in case you’re feeling left out, Julie has a podcast series for adults, too, called “No Shame in this Money Game.” For 23 minutes of financial fun, just hit that download button. #financialliteracy #education #money #banking