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I learned that if you want to be in broadcasting, you’ve gotta be able to take tough criticism and not let it get you down. You’ve just got to take it, soak it up, cry at home and get to work and do your best. -Cassy Arsenault
If you’ve ever wondered what would be like to work at Good Morning America and Nightline, this episode is for you. Born and raised in the little town of called Leominster, Massachusetts (also the home of Johnny Appleseeds), Cassy promised herself that someday, she’d fly away and live large in New York City. As luck would have it, she gained admission to New York University and before you know it, was interning for network TV. She got her start as a live producer for Lara Spencer on Good Morning America and then became an associate producer for Cynthia McFadden producing segments that ran the gamut from extreme bachelorette parties to an investigation into the case of poison leaching into the watersource used by military families at Camp Lejeune. Although she loved what she did, Cassy realized that if she was ever going to make the switch from working behind the camera to being the face in front of the camera, she’d better do it quick. After stints at small stations in Salinas/Monterey California and in Michigan where she was a member of the Problem Solvers Team at WXMI, Cassy made her way back home to Boston where she is now a freelance reporter for NBC 10 and the creator of an empowering video series called Bosstown which features boss ladies from every walk of life. The oldest of 4 children, Cassy credits her parents with instilling her unstoppable work ethic and sense of resiliency no matter what the obstacle may be: “When things are going bad, you just have to self talk and say: don’t quit. Keep going. You CAN do this.” At a time when members of the media are often accused of being vultures, Cassy subscribes to a more personal approach to her stories. “As a general assignment news reporter, I show up in people’s lives on their worst days. I’m inspired by their courage. I’m respectful of everyone I meet. I’m gonna give a good name to our industry. “ #womeninmedia #storybehindhersuccess #gma #nightline