Suzanne Iovanna -106



Taking care of three dealerships was hard enough for someone who didn’t know anything about the car business! -Suzanne Iovanna

October 19, 2014 is a day Suzanne Iovanna will never forget because it was the day her husband Michael died in a car accident. It was also the day she became a single mom to teenagers Michael Jr and Alexandra, and the owner of Pride Motor Group in Lynn, Massachusetts. A Periodontal Surgical Assistant and stay at home mom, Suzanne admits she knew nothing about how to run a large car dealership that includes Pride Hyundai, Pride Kia, and Pride Chevrolet www.pridemotorgroup. She spent a year settling her husband’s estate and then decided the best way to honor him was to dive into trying to run the family business. In this candid interview, Suzanne recalls attending meetings where she had no idea what people were talking about, so she’d go back to her office, close the door and start googling words. An invitation from Hyundai to begin training as a Dealer Principal in Korea was gratefully accepted, followed by joining a “NADA 20 Group” where dealers meet to learn from each other. Soon after, she enrolled at the National Automobile Dealers Association Academy in Tysons, Virginia for intensive instruction in automotive sales, service and finance, earning her NADA certification in 2017. The President of Pride Motor Group and a Dealer Principal for Hyundai, Kia and Chevrolet, Suzanne is among a very small group of women car dealership owners in the United States and she is on a mission to promote women in her industry. “At the end of the day, my goal is to learn every single thing I possibly can. It’s kinda like a boxing match. Every time someone thinks, oh, she’s out, I come bouncing right back up again. I just want to prove to myself that I can do this.” #storybehindhersuccess #womencardealers #pridemotorgroup #kia #hyundai #chevrolet


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